Macildowie are working with a leading manufacturing business based in Leicestershire who are looking to recruit an experienced Marketing Manager. With a commitment to innovation, quality, and customer satisfaction, the business has established themselves as a key player in the manufacturing industry. The ideal candidate will have a strong background in B2B marketing within the manufacturing sector, with a proven track record of developing and implementing successful marketing strategies.

Responsibilities

Develop and Implement Marketing Strategies

• Create and execute comprehensive marketing plans to promote [Your Manufacturing Business Name] products and services
• Identify and target key customer segments to increase market share and drive revenue grow

Brand Management:

• Ensure brand consistency across all marketing channels and materials.
• Develop and maintain brand guidelines to uphold the company's image and reputation.

Digital Marketing:

• Oversee digital marketing initiatives, including website management, SEO, SEM, and social media campaigns.
• Analyse digital marketing metrics to optimise online presence and lead generation.

Content Development:

• Collaborate with internal teams to create engaging and informative content for various marketing channels.
• Develop and manage content for product launches, industry events, and other marketing activities.

Market Research:

• Conduct market research to identify trends, competitive landscape, and opportunities for growth.
• Stay informed about industry developments and incorporate findings into marketing strategies.

Budget Management:

• Develop and manage marketing budgets to ensure effective allocation of resources.
• Track and report on the ROI of marketing initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience as a Marketing Manager in a manufacturing or B2B environment.
• Strong understanding of digital marketing, including SEO, SEM, social media, and content marketing.
• Excellent communication and interpersonal skills.
• Ability to think creatively and strategically, with a results-oriented mindset.
• Experience with marketing automation tools is a plus.

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Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.