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Product Marketing Manager
Job Description
Product Marketing Manager
Location - East Midlands, opportunity to work from home 1-2 days per week
Our client, a market leader in the automotive and motorcycle industry sector, has exciting opportunities for 2 x experienced Product Marketing Managers to join their dynamic and growing team. The successful candidates will play a crucial role in driving the go to market strategy for the product portfolio, enhancing brand awareness, and supporting the wider business through strategic marketing initiatives.
Key Responsibilities:
- Lead the development of category and product propositions for each new product and service in conjunction with the Marketing Director and Chief Commercial Officer.
- Lead and manage the marketing activities for the product portfolio.
- Develop marketing strategies and plans to achieve product revenue goals.
- Lead on the development of a comprehensive product launch roadmap, coordinating with cross-functional teams.
- Conduct market analysis to identify trends, opportunities, and competitive landscape.
- Provide insights to the product development team, as well as supporting on research, product specification and pricing.
- Work closely with the sales team to provide marketing support and enablement.
- Monitor and report on the performance of marketing initiatives and campaigns.
Person Profile:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in product marketing with expert knowledge in the automotive or motorcycle industry sector.
- Extensive experience of launching new products and managing the lifecycle of established products in domestic and international markets.
- Strong understanding of marketing principles, strategies, and tactics.
- Ability to analyse market data and translate it into actionable insights.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Creative thinker with a passion for innovation and excellence.
- Excellent communication and presentation skills.
- Ability to work effectively in a fast-paced, team-oriented environment.
Salary & Benefits
- Competitive salary based on experience.
- Employee Motorcycles (Or "Product") Purchase or Lease Scheme
- Discounted Clothing, Parts and Accessories Purchases
- Company benefits platform
- Competitive holiday entitlement as well as additional Annual Leave
- Competitive Pension Scheme, with scaling contribution
- Top Level Life Assurance Scheme
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Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.
Required Skills
- product marketing
- motorcyle
- automotive