CRM Executive

CRM Executive

Worcester, hybrid

up to £40,000

Monday to Friday, 09:00 - 17:00

Cytoplan is a leading supplements company committed to providing high-quality, scientifically researched nutritional supplements to enhance the well-being of our customers. Our dedication to health and wellness is reflected through our wide range of products designed to meet the diverse needs of our clientele. As we continue to grow, we are seeking an experienced CRM Executive to join our high performing marketing team.

The Role:

• Develop and execute engagement campaigns tailored to different customer segments, primarily through email but also including print and other channels.
• Understand customer database size and segments, and create strategies to improve performance.
• Develop email automation journeys.
• Analyse the reporting of email campaigns, comparing performance against targets and using insights to support the development of future campaigns.
• Create and implement strategies to improve customer retention rates, identifying key touch points and customer journey stages that require intervention.
• Own the relationship with the CRM provider, working on a customer success plan to achieve channel best practices.
• Maintain deliverability.
• Design, launch, and manage customer loyalty programs to reward repeat customers and foster long-term engagement.
• Maintain and optimise the CRM system, ensuring data accuracy and integrity.
• Use CRM tools to analyse customer data, segment audiences, and generate insights for targeted marketing efforts.
• Generate regular reports on key CRM metrics (e.g., best customer analysis, retention rates, and subscribers) to present findings to senior management.

The Candidate:

• Minimum of 2-3 years' experience in a CRM role
• Proficiency in CRM software, data analysis tools, and marketing automation platforms.
• Strong analytical skills to analyse data, generate insights, and develop actionable recommendations.
• Excellent verbal and written communication skills with a customer-centric mind-set.
• Strong problem-solving skills and the ability to think strategically and creatively.
• Highly organised with the ability to manage multiple projects and deadlines simultaneously.

Rewards & Benefits:

• £35,000 - £40,000 plus discretionary bonus
• Flexi time outside of core hours
• Hybrid working - office based in Blackpole, Worcestershire 3 days per week
• 25 days holiday, with the option to buy and sell up to 3 days (for a fulltime employee)
• Contributory pension scheme
• £20 per month towards gym membership
• Access to 24-hour online doctor
• Complementary therapies
• Cycle to work scheme
• Employee assistance programme
• Brand spanking new offices!
• Lots more!

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