Digital Marketing Manager

Birmingham, hybrid

Monday to Friday, 09:00 - 17:00

£28,000 - £35,000

An exciting opportunity has arisen for a driven and ambitious Digital Marketing Manager to join a leading central marketing team. This role offers the perfect next step for a Digital Marketing Executive looking to progress or an established manager seeking fresh challenges in a dynamic environment.

You will be responsible for overseeing a range of digital marketing activities across various brands within the business, focusing on digital acquisition strategies, budget management, CRM automation, and website management.

Key Responsibilities:

• Collaborate with senior leadership to develop and implement digital marketing strategies across multiple brands
• Lead and manage a Digital Marketing Executive
• Manage and optimise websites for SEO, user engagement, and conversions, including spearheading new website projects
• Partner with the Content Manager to execute a comprehensive SEO and content strategy
• Oversee CRM marketing initiatives, audience segmentation, and automation
• Develop and execute acquisition strategies, regularly reporting on performance
• Drive and optimise lead generation channels
• Utilise data and analytics to enhance campaign performance and conversion rates
• Work cross-functionally to develop marketing assets, landing pages, and conversion funnels
• Build strong relationships with key internal and external stakeholders

The Candidate:

• Hands-on experience with WordPress for content management and page creation
• Proficiency with Google Suite, GA4, and Tag Manager
• Strong understanding of marketing funnels, customer journeys, and lead generation (paid and organic)
• Experience managing CRM systems, particularly Microsoft Dynamics 365
• Ability to track, analyse, and report on data from multiple platforms
• Familiarity with integrating websites into CRM and other systems

Interested? Click apply today!

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