CRM Executive

Worcester, hybrid

Monday - Friday, 09:00 - 17:00

Up to £38,000

Are you passionate about Customer Relationship Management and looking to make a meaningful impact to a dynamic marketing team? Macildowie are pleased to be working exclusively with a Health and Wellness brand to find their next CRM Executive to continue with their growth plans.

The Role:

• Develop and execute engagement campaigns tailored to different customer segments, primarily through email but also including print and other channels.
• Understand customer database size and segments, and create strategies to improve performance.
• Develop email automation journeys.
• Analyse the reporting of email campaigns, comparing performance against targets and using insights to support the development of future campaigns.
• Create and implement strategies to improve customer retention rates, identifying key touch points and customer journey stages that require intervention.
• Own the relationship with the CRM provider, working on a customer success plan to achieve channel best practices.
• Maintain deliverability.
• Design, launch, and manage customer loyalty programs to reward repeat customers and foster long-term engagement.
• Maintain and optimise the CRM system, ensuring data accuracy and integrity.

• Use CRM tools to analyse customer data, segment audiences, and generate insights for targeted marketing efforts.
• Generate regular reports on key CRM metrics (e.g., best customer analysis, retention rates, and subscribers) to present findings to senior management.

The Candidate:

• Minimum of 2-3 years' experience in a CRM role
• Proficiency in CRM software, data analysis tools, and marketing automation platforms.
• Strong analytical skills to analyse data, generate insights, and develop actionable recommendations.
• Excellent verbal and written communication skills with a customer-centric mind-set.
• Strong problem-solving skills and the ability to think strategically and creatively.
• Highly organised with the ability to manage multiple projects and deadlines simultaneously.

Interested? Click apply today!

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Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.