Job Description
Macildowie are recruiting an exciting opportunity within a prestigious national law firm for a forward-thinking digital specialist to join as Digital Officer. As part of their dynamic team, you will collaborate with the Head of Digital to craft and execute the company's digital and data strategy.
About the Role
Embrace the flexibility of the hybrid working model as you play a pivotal role in shaping the digital presence and enhancing engagement. Your responsibilities will encompass implementing digital strategies, refining user experiences, and facilitating seamless communication across diverse platforms. Here's what you'll be doing:
Key Responsibilities
- Collaborate closely with the Head of Digital & Digital Manager to advance the company's digital and data strategy.
- Oversee the company's public-facing digital communication channels, including the website, email marketing, and social media, to foster connections with current and prospective clients and cultivate new business opportunities.
- Develop a road map outlining key activities and milestones for each channel to amplify the firm's digital footprint.
- Establish robust data and analytical management by crafting user-friendly reporting for stakeholders, enabling performance enhancements and bench marking against key performance indicators & ROI.
- Assist in digital transformation efforts, encompassing penalisation and CRM integration with website & email marketing.
- Innovate operational methodologies, leveraging applicable technologies to facilitate seamless content publication across multiple digital channels.
- Play a pivotal role in new digital, CRM, and email projects, spanning from inception to delivery.
- Spearhead SEO and keyword tracking efforts, including managing tools to optimise website performance.
- Provide support for paid media advertising initiatives such as PPC and LinkedIn sponsored content.
- Collaborate with the digital assistant to produce and disseminate high-quality digital media, including video, podcasts, & info graphics.
- Offer proactive digital marketing counsel to the company and deliver top-notch end-user support and training.
- Foster collaboration with supporting teams to develop impactful client-centric digital marketing campaigns.
- Stay abreast of current digital trends & technologies, continuously enhancing technical expertise.
Your Skills and Qualifications
- Previous experience in a similar role, preferably within a professional services environment.
- Extensive experience supporting complex digital marketing initiatives with a solid grasp of web design and digital growth techniques.
- Profound understanding and experience in leveraging digital technologies to augment the marketing communications process, encompassing CRM, website, email marketing, and social media.
- Familiarity with the digital technologies: Umbraco, Microsoft Customer Insights Journeys, and Microsoft Sales Enterprise.
- Strong team player with the ability to manage your workload effectively.
- Thrive in a challenging, demand-led environment where your expertise is valued and recognised.
To apply, please submit your CV and why you are interested in this role. We look forward to receiving your application!
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Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.
