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AI in Marketing & Business: Adapt or Fall Behind

28th November 2024

This event offers an in-depth exploration of how AI is transforming marketing agencies and broader businesses by streamlining workflows, saving time, and boosting output. Led by Dave Southey from WebWorks, Sam Evans from Gather Social & Chris Huffen Macildowie Recruitment & Retention, who share 50+ years of combined expertise in digital and business processes, the session will delve into practical AI applications. Topics include marketing automation, Data manipulation, report generation, data analysis, and AI-generated content. Attendees will also experience engaging demonstrations of AI voice technology and learn how to effectively incorporate AI into their operations.

1. Overview of AI in Marketing & Business: What Can AI DO

  • What Can AI Do: A concise look at how AI is transforming Marketing & Business, focusing on automation, data analysis, and real-time engagement.
  • Global Innovations: Highlight major AI-driven marketing success stories from around the world.
  • Hard-Hitting Facts: Share key data and statistics demonstrating AI’s impact on marketing outcomes.

2. Practical Demonstration: How AI Can Transform Our Marketing & Business Functions

  • Data Management: Show how AI organises, sorts, and filters data, simplifying complex tasks for marketing teams.
  • Data Analysis: Demonstrate AI tools that help make quick, informed decisions based on real-time data insights.
  • Voice AI Demo:
  • Showcase voice-activated AI in marketing, illustrating its rapid evolution and fun, practical uses. Simplifying Complex Info: Use AI to break down a complex topic into an easily understandable summary.

3. What AI Does Well in Marketing

  • AI’s Strengths: Explore how AI enhances marketing with personalization, automation, and improved ad targeting.
  • AI in Agencies: Share examples of how agencies are using AI to deliver better results, including customer segmentation and content generation.

4. Why Human Input is Still Essential

  • AI’s Weaknesses: Discuss where AI struggles, such as creativity, fact checking and emotional intelligence.
  • Key Human Skills: Highlight the importance of human roles in creativity, strategy, and ethics in a tech-driven world.

5. AI in Marketing Execution: Tools and Implementation

  • AI’s Role: Review AI’s impact on paid ads, organic search, and automated content production.
  • Tools & Integration: Recommend key AI tools and provide steps for integrating AI into teams and strategies without replacing human input.