AI - Adapt or Fall Behind

AI is reshaping both business operations and digital marketing. Join co-hosts Sam (Gather Social) and Dave (WebWorks) as they explore how AI not only drives efficiency and strategic decision-making but also revolutionises marketing. Discover the power companies leveraging AI to stay ahead in today’s competitive landscape.

1. AI in Action: A Year of Transformation

Sam & Dave will share how AI has revolutionised their businesses, moving beyond automation to strategic decision-making.

• Key impact: AI has streamlined data analysis, reporting, and strategy documents, drastically improving efficiency.

2. AI for Business: What Tools & Tasks Matter?

Explore practical AI tools that handle everyday business tasks. See how choosing the right tool, from data analysis to content creation, can save time and enhance results.

• Key focus: AI tools from ChatGPT to Synthesia and Tideo can enhance marketing, content creation, and business insights.

3. Measuring AI’s Impact: Time Saved & ROI

How much time (and money) can AI save? We’ll quantify real business cases and show how AI adoption leads to measurable efficiency gains.

• Key figure: AI has saved Gather Social hundreds of hours per month, significantly reducing costs.
• Key advancement: AI has allowed WebWorks to bring enterprise-level solutions to SMEs.

4. Legal & Ethical Considerations of AI in Business

AI presents legal and ethical challenges, from data privacy to content ownership. Businesses need to ensure compliance while leveraging AI’s benefits.

• Key concern: Using AI while remaining legally compliant and ensuring AI-generated content aligns with legal standards.

5. One Year After AI Adoption – How Has It Changed My Life?

Sam Evans will share Key Transformations AI Has Brought to his life:

• Writing & Communication – AI structures thoughts, reduces mistakes and alleviates the stress of written communication.
• Decision Making – Instant, data-driven insights allow for smarter, faster business strategies.
• Automation – AI handles repetitive tasks, giving me more time for critical thinking.
• Personal Life – AI assists in holiday planning, meal prep, and weight management, streamlining daily tasks.
• Problem-Solving – Acts as a coach, providing knowledge and solutions when I need them.
• Emotional & Mental Support – AI helps process personal matters, offering structure and clarity when dealing with challenges.

AI has fundamentally changed the way I live and work. The real question for businesses is no longer “Should I use AI?” but “How far can I take it?”

Testimonials

At WebWorks, AI has changed the way the team works. By taking over repetitive tasks, AI frees everyone to focus on creative and strategic projects. This shift not only improves job satisfaction but also allows the team to deliver faster and better results for clients.

As Dave as explains, "With AI handling the routine work, our team can concentrate on innovation, delivering real value and improved outcomes for our clients while enjoying a more fulfilling workday."

Sam Evans: “AI is no longer just a tool; it’s an extension of my thinking. As a dyslexic, it feels like someone has found a cure. AI has revolutionised my personal and professional life, enhancing efficiency, clarity, and well-being.”